Nowadays, there are lots of ways to advertise to someone while they are inside of their home via their television, smart-phone, or computer. However, one of the most effective advertising methods is out-of-home or place-based advertising. When you are out and about, advertisements you encounter tend to stand out more than the ones that you encounter on a screen.
As a company needing to advertise, the good news is that there are lots of different places where you can put an out-of-home advertising. If you want to stand out, try to advertise in unique locations that will reach your intended audience.
#1 Shopping Cart Return Areas
When you take your shopping cart out to your car, and return it to the grocery cart return area, some stores sell the space above the grocery cart return area. You can purchase advertising space above where people return their shopping carts. Not only will everyone who returns their shopping carts see your message, but a high number of the people driving through the parking lot will also see your message as well.
#2 Valet Parking Tickets
If there are any businesses that offer valet parking in your area, see if you can purchase advertising space on their valet tickets. For example, many hospitals, theaters, and high-end restaurants offer valet parking and hand out valet tickets. This is a great way to target a very specific audience with your advertising.
#3 Public Restrooms
Many public restrooms, such as those found at the mall or sports stadiums, sell advertising space within the restroom. They allow businesses to place advertisements inside of the stalls, which is kind of difficult to ignore when one is using the restroom. Some also sell advertising space in the main bathroom area as well. This allows you to market to the individuals who frequent those locations.
#4 Stadium Snack Packs
At many sports stadiums, they sell advertising space on the food that the food carriers sell to individuals at the stadium. This can be a good way to reach a large number of people all at once. It is a great way to advertising to sports fans and individuals with disposable incomes that allow them to enjoy events at large stadiums.
#5 Car Magnets
You can have car magnets made for your vehicles to advertise your business. Everywhere you go, you have the potential to reach a new customer or increase awareness of your business. Don't drive around that much? There are people who you can pay to put a car magnet on their cars, and they will drive around and advertise for you.
Don't focus all your advertising budget on in-home advertising. Spend some of your advertising budget on out-of-home place-based media advertising that can really help you connect with a larger audience.